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Enhancing Customer Relationships
 Many people spend a lot of money on finding new customers, whilst it is important to continually replace customers who may no longer need what you provide, there is nothing worse than losing existing customers to your competitors because you forgot to look after them.
It is important to look after your customers, and continually build on the relationship you created when they first bought your product or service.
Here are a few tips you may like to implement to enhance your business relationships:
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 Create a good first impression – from the way you answer your phone to the marketing materials you use in your business. That way your existing customers will feel confident in referring you to others.
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Make it Personal – when communicating with your client base, treat people as an individual, and not as a number. Dear Jim as opposed to Dear Customer – goes a long way.
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Listen to your Customers – ask for their feedback, invite them to have an opinion on how you can improve and act on it. Builds trust and a true partnership.
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Create an Emotional Connection – people enjoy dealing with people they like. Connect with people at the “heart level.” Wish them “Happy Birthday” or “Happy Anniversary” – let them know they have been remembered, and you’ve been thinking about them.
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 Create an Experience - understand what your sales cycle is between purchases, and create a strategy for that length of time to continually keep in touch with your customers. Create an experience: with gifts, educational information, by sending a card or providing a special offer etc.
Customer Love strategy:
Creating and implementing systems in your business ensure that you are consistently keeping in contact with your customers. Customer Love’s Handwritten Card Service, can help you to say “Happy Birthday” to every one of your customers – we make you look good and your customers feel remembered.
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